Pricing & Engagements

Every product is different. The investment should reflect what it needs to accomplish.

Engagements are shaped around the product's stage, complexity, requirements and potential value. The figures below provide starting guidance—not fixed package prices.

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01Investment Overview

Typical starting range

Strategic engagements begin at 5k. Product design and development typically ranges from 15k to 50k+.

Final investment is defined after reviewing the product, requirements, risk, timeline and value the work is expected to create. Complex platforms, accelerated schedules and additional user roles may require a larger engagement.

02Engagement Paths

The right starting point depends on what is already known.

These paths provide orientation. The exact scope, deliverables, investment and terms are documented in a tailored proposal.

01 / Engagement

Product Discovery & Blueprint

Starting at 5k

A paid strategic engagement that turns an early-stage idea or unclear product direction into a focused, buildable plan.

Best for

Founders and teams who need to determine what should be built, why it matters and what the first viable version should include.

Typical scope

Business, product and user discovery
Problem, audience and value-proposition definition
Competitive context and product positioning
Core journeys, workflows and product architecture
Feature prioritization and defined MVP scope
Product roadmap and recommended build approach
A written Blueprint delivered for review and approval

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02 / Engagement

Product Design & Development

15k–50k+

Strategy, UX/UI and application development shaped around the product's requirements, complexity and intended outcome.

Best for

Products with an approved direction that need a polished experience, functional software or a complete MVP built for real-world testing.

Typical scope

Product and technical architecture
User journeys, workflows and responsive UX/UI
Reusable visual and interaction system
Front-end and back-end development
Authentication, integrations and AI features as scoped
Quality assurance and launch-readiness review
Working-product handoff and next-phase recommendations

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03 / Engagement

Ongoing Product Partnership

Starting at 4k/month

Continued strategic, design and development support for products that need consistent direction, improvement and expansion.

Best for

Teams that need an embedded product partner without hiring a full internal strategy, design and development function.

Typical scope

Monthly roadmap and priority planning
New feature strategy, design and development
Workflow and usability improvements
Product refinement informed by feedback and usage
AI, automation and integration enhancements
Technical maintenance and performance improvements
Ongoing recommendations for the highest-value next work

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03How It Works

A qualified path from first inquiry to working product.

Project inquiry

You share the product, current stage, intended outcome, timing and expected investment through a structured form.

Project Fit Call

When the project appears aligned, we have a brief introductory call to confirm fit, decision-making, timing and the likely engagement.

Paid discovery

Early-stage or unclear products begin with Product Discovery & Blueprint, where the strategic diagnosis and product definition happen.

Design, build or continue

Once the direction is approved, the work can move into product design, development or an ongoing product partnership.

04Engagement Notes

Scope before assumptions.

The Project Fit Call is a brief qualification and alignment conversation. Strategic diagnosis, research, recommendations and documented deliverables begin during a paid engagement.

Some products with an approved strategy and build-ready scope may move directly into design or development. Early-stage or unclear products generally begin with Product Discovery & Blueprint.

Third-party subscriptions, hosting, paid APIs, software licenses and external service fees are separate unless specifically included in the proposal.

Deliverables, revision boundaries, payment schedule, ownership and project terms are documented before paid work begins.

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Let's determine what your product needs to move forward.

Share the product, its current stage, desired outcome and expected investment. I'll review the information and follow up when the project appears aligned.

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